Digital DNA – Building a Better Online

This September we had a FANTASTIC day out attending the bespoke Digital DNA event in the Armagh Observatory and Planetarium.  Digital DNA is an annual business and technology event that has been held in Northern Ireland to help & inspire local companies online.

On a day which included gazing through the stars, a scary virtual rollercoaster ride and free Goujons, it’s hard not to be happy, but Digital DNA really did leave a great impression on all that attended. It created a real opportunity for companies to build relationships, secure clients and of course develop strategic partnerships, by learning from one another.  One company that stood out for us was Total Hockey, a local Hockey Sportswear shop from Banbridge who are taking the online Hockey world by storm, with their professional product photos and eye-catching video marketing ideas.

On the day we enjoyed inspirational lectures from Niall McKeown (Ionology), Alan McMurray (Total Hockey), Rob Elkin (Busuu), Peter Craven (CDE Global), Adrian Lester (Allstate), Catherine Bennett (Twitter) & Pete McAvoy (Google) as well as engaging workshops from Daithi Conlon (Website NI) & Lana Richardson (Engage).

Overall, we had a FANTASTIC Day out at the Digital DNA event. So many Inspiring companies to learn from and engage with. We would recommend Digital DNA to any business looking to better themselves online!

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